Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. ", "I really appreciate your input. . And, whats that reason? Christy helps me consistently get and sell multimillion dollar listings", The first listing she wrote for me was perfect and I havent looked back since.". editing, or proofreading project, fill out the form below or call (713)465-6860. Therefore, you must lead with pain points and close with a potential gain as you write your copy. This makes the products rare, scarce, and highly desired. Include phrases like [market name] homes for sale, where to buy in [market name], [market name] home prices, and other similar terms, according to its Ultimate Guide to Real Estate Keywords. Editing for style is hard. She provides beautifully written listing descriptions. Luxury properties are all distinct; however, they have similarities. Its very important that youre out there and can be seen. Editing for style is hard. No newbies here, just check out our resumes. Luxury real estate in an unique location The art of unique selling Unique places to live Unique ways to advertise your home Unique ways to make a home beautiful Two ways to buy a house with no money How to make a home unique Make your home a little more unique How to buy a house on a budget How to buy a house with no money (The price tag reflects this.). I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. It is a spacious 1 bedroom flat with its own kitchen, bathroom and laundry. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. Cacti Family - Realtor.com. Second person is scientifically proven to be the most effective when it comes to psychology and sales copy in every industry. Sign up to receive expert real estate marketing strategies. 10. We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. Luxury copy aligns with how the brand presents itself. 3. Review your polished descriptions. Hey! The powered shed is the ultimate man cave allowing space for up to 4 vehicles. Working on luxury real estate marketing. Feel free to use the occasional exclamation point, subhead or caps. So eat your heart out and then call them. No matter how simple or ordinary a home is, you can still make the real estate listing description magical without overselling its features. Start by writing 10 things about whats in it for THEM, Focus on how they will feel when they do business with you, Bring up how they will benefit from the transaction, Explore how this will lessen their pain points, Create a catalog of a broker, team, or agents listings and market them, Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing), Create a catalog of listings that you specialize in or want to specialize in. Its seducing. Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. So open up that trusty thesaurus or work with a copywriter who offers a real estate listing description service. Just starting Real Estate Branding? What Is A Real Estate Copywriter? Luxury Real Estate Content and Blog Writing Services CONTENT MARKETING Stand out and attract business with engaging local content Establish yourself as a market expert with high-quality content written by our experienced team. 6. 02-12-2021. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. To learn more about what you should include in each neighborhood profile check out my article, Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be, repurposed into many other types of content, Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article, 5 Tips For Writing Your Real Estate Website About Me Page. This isnt another post about why you should use social media marketing. Keep in line with the brand. Are the views spectacular? If youve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isnt enough. Here are a few ways we can break that down into benefits that appeal to emotion: Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. As a buyer, it isolates you and hardly ever gets read. You have come to the right place because I am going to let you in on how I write copy for the top producing luxury agents and brokers in the country. That starts with getting lots of targeted traffic to your website with a balance of strong SEO tactics and strategic real estate advertising ideas. An impactful property listing description pairs strategy and storytelling. Elite Pacific Properties is currently looking for Luxury Real Estate Copywriter near Scottsdale. If you apply the previous techniques I spoke about regarding exclusivity, materials, and so forth, this will take care of itself. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. Basically, it gives you the ability to manipulate people to your will without them ever realizing what is happening. You see, people will always purchase to avoid loss or something painful over the potential to gain something. If they see a complicated or unenticing headline, your potential client will not see your listing or email! A tiny home isnt small; its cozy. Use keywords you think they might use in their search for a property. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. Worldwide Real estate copywriter required to write luxury property description for sale. Copywriters are needed and hired across a variety of industries. What the most successful business owners in the world understand is how important it is to focus on what they do best and hire other people that are experts in their fields to tackle the rest. You would expect lesser of service from the first individual. I can't express how much to say thanks to him especially in crafting my own business. Focus on how a product is exclusive in materials, quantity, or craftsmanship. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Share property details and photos via email or Google Drive.Best of all, I'll work on your timeline. Your email address will not be published. Dont take a shortcut, especially when investing in professional copywriting is so affordable. Luxury copywriters can take advantage of this technique by thoroughly studying available product photos. Im not being a jerk. Grass is much more appealing when its described as a well-manicured lawn and a simple firepit is an enticing asset when explained as the ideal feature for entertaining friends on a warm, summer night. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. "I'm getting such insane value out of this course. The second is the social copy method. This is why most good copywriters start their copy by acknowledging a pain point for their readers before even thinking about presenting their solution to that pain point. Press is another strategy luxury copywriters use to enhance branding and authority like on the Lamborghini media center. Thats what a Deloitte survey concluded when surveying consumers. The easiest way to get someone to act is to appeal to their emotional needs or desires. Visit Fiverr 6. See how Luxury Presence can help you grow your real estate business. Its the kind of home you know will easily sell and at a great price. Describe what you can see. No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? If your real estate copywriter finds that something, youll sell more instantly. NLP Version: If you are like most people, you know to hire a real estate agent when you buy a house. Heck, theyre visually driven businesses to begin with. The quality of the graphics (Well ignore this for now. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. Claude Hopkins put it best: images are salespeople themselves. Youre a realtor whos just landed a fabulous listing. Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. Probably the three-pointed star logo, right? Unless, of course, its an unheard-of material that could use explanation. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. Its also an incredibly effective copywriting tactic. That's where I make an impact as a real estate copywriter. The headline impacts conversion rates up to 800% for our real estate articles here at Easy Agent Pro. These will help you. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. Really dig deep to feel what they feel before you begin. You can spend hours editing your copy and end up with something thats worse than what you started with. From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind lifes pivotal purchases. Luxury brands call this bespoke. How To Attract Luxury Real Estate Clients With Copy - Best Real Estate Copy and Content Real estate copywriting, sales funnels and content marketing services designed to attract your ideal real estate clients, build your real estate team and grow your passive income. Its directly related to quality and value. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. To help make your real estate copy stand out and make you some money, here are some real estate copywriting tips you should follow: 1. Douglas Elliman - Show and Tell. When you tell real estate buyers that a home is turnkey, remodeled to perfection, and lovingly maintained, youre letting them know they wont have to invest a lot in renovations after the purchase. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. Not everyone has access to them. Your real estate copywriter should aim to make 25 headlines each time you use this method. Bradenton, FL 34205. You also know how to find good, third-party sources, and you understand how, If youre reading this, you probably already know that your company should have a Facebook page. Real estate marketing involves a lot of pictures of the fronts of homes. Our writers produce neighborhood-specific content that demonstrates your market knowledge and drives prospects to your site. You can check out this article if you want to hear our take on graphics and blogging) 2. . They want to feel like the ad was written solely for them. Sotheby's International Realty - LIVE series. Would it be the perfect starter home for a young couple beginning to build their family? If you are like most agents, your bio talks mostly about you, your education, and your professional accomplishments. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Ask any top-performing real estate agent what their cant-live-without tool is, and chances are theyll say a great real estate CRM. She has been assisting us with marketing, blogging and writing compelling copy for high-end luxury residential Real Estate. All you need to do is sign up and forward the first email you get to me at emile@theclose.com, and Ill help you with your copy for free. The updated GPK Luxury Real Estate website was a significant improvement that helped to attract more buyers and sellers. A real estate copywriter can get the job done. Our team of journalists, real estate experts, and SEO specialists creates tailored content that enhances your brand and supports your marketing strategy. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. Think about the profile of the most likely buyer for your property and speak to that person in your marketing. Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. We have been working together for 2 years, and the consistency she brings to us is like clock-work. Hiring Luxury Presence has been one of the best decisions weve ever made. Wondering how to become a luxury real estate agent? Selling Hudson - Show a Floor Plan. Writing great titles can quickly drain your creative energy. Heres why: If your title doesnt draw them in, they will never read the rest of your copy. 1. Whether you're heading up the marketing team of a Fortune 500 company or you're a passionate entrepreneur with an aspirational start up, The Luxury Copywriter can devise an elegant and relatable narrative that directly speaks to your desired audience. Check out this article on marketing for realtors.). You see their logo and you instantly think and feel something. Data. Why do people buy high end and expensive products? Read Your Copy Out Loud After you edit your copy, the next step is to edit for style. Click here. Wondering how to get luxury listings on a regular basis? Explore my online courses to take your value, income, and growth to the next level. Storytelling works in real estate. For now, dont worry about grammar or spellingyou can fix that later. Sounding overly zealous can . By downloading, youll automatically subscribe to our weekly newsletter. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Links below will take you to samples of Tracy's luxury residential real estate copywriting in PDFs and on websites. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. Secondly, hone in the emotion. See how Maisie has captured (and kept!) Luxury real estate can be intimidating to newer agents but doesn't have to be. The company offers impeccable service and support, and has helped me every step of the way. Most real estate company names are boring at best. Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. My Services - Luxury Real Estate Copywriter My Services Stand apart from the competition with listings and articles that flourish online. Residential Real Estate Copywriting Examples and Inspirations Dawid Weiss August 27, 2021 Use AI to write high-performing marketing copy faster. In fact, this blog is riddled with it. Let content be your lead magnet to establish you as an expert and hero to prospects and clients. Pretend youre describing it to a friend who you know would love it. Click here. Now you just need to get the word out. GPK Luxury Real Estate is a top real estate firm with a rich 40-year history in the San Francisco Bay area. They worry that they wont be able to fit it. High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. This is where even great writers stumble. You must have experience in copywriting for luxury real estate projects. Information about them is available on request. Get started now Like, really hard. Just dont go overboard in your description. Heres a section of the page for a Rolls Royce Wraith: Note how you have to request a brochure to learn more about the product. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. But which is best? It has a unique style that jumps from the page. That means simple words, short sentences, and getting to the point as quickly as possible. It has been involved in selling some of the citys premier properties and has its finger on the pulse of the local real estate market. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. Avoid overusing buzz words. See full bio. Story-based descriptions weave the homes facts and figures into an engaging tale that romance the listing and make it pop! People will think highly of a product or brand if its associated with other high-status individuals or symbols. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. The clicks are largely determined by 2 things. Is that garden nice or is it a lush oasis? After you edit your copy, the next step is to edit for style. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. 1201 6th Ave W Because, your several hundred thousand dollar supercar isnt special enough. If you dont know their perspective, become super greedy and pretend to be them. This point cannot be carried too far. I guarantee it will get you more leads. Luxury copy needs to be accompanied by high resolution photos that support the messaging. Every good email needs to be opened before it's read. Our Real Estate Copywriting Services. As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. Home Industries Commercial Real Estate. They know real estate, and they know what our audience wants. Exclusivity can also be achieved through rare materials. Or would a couple of empty nesters find this one-story home close to area doctors perfect for their retirement years? Talk emotion, status, and reputation. It is worth the extra effort to come up with something that will stop buyers in their tracks and make them take notice. Not everyone can afford them. Bentley Motors, on the other hand, takes the second approach. With my services, you will enhance your reputation and save time. Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. Email (Sales) Copy. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. To receive a no-obligation quote for your next copywriting, ghostwriting, Write about the most alluring and beneficial features while the pictures back up your points. I've written luxury property listings for 7-figure palatial properties in Sydney, cosy casitas in Mexico City, elegant London apartments and hip poolside hideaways in Los Angeles. Be sure to run the headlines you make against headlines you can copy from other sources. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. Branding and impeccable copy. 1. Real estate developers, general contractors, realtors, and REITs trust us to attract leads, educate investors, and move properties. The key here is to focus the copy on how bespoke products are tailor-made, detailed, and result in the perfect fit that you cant get anywhere else. 2023 Greene Marketing, LLC, Susan Greene, copywriter. 4.7/5 based on 2,086 reviews. How convenient is it to a major airport? Weave that into your headline. Ranked #1 result on Google for "Real estate copywriter". Graphic design for all projects was done by a variety of creative agencies and independent designers. Here are just some of the ways you can use these new types of ads to stand apart from the competition: The Top 10 Real Estate Websiteswhat they know that you dont. At this point, if youve been following our Wikipedia series youve got a pretty good grip on the rules: You know how to determine a topics Wiki-appropriateness. Maisie is trusted by luxury leaders of some of the world's most recognised premium brands and businesses. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. Good copy should get your reader to nod along as they read and say to themselves, This person gets me! Once youve built that bond, then you come in with your pitch. Looking for a real estate copywriter to write your property listing? You need to have a deep understanding of who these people are, what makes them tick, and what keeps them up at night. Dont take a shortcut, especially when investing in professional copywriting is affordable. Words, short sentences, and move properties & quot ; you hardly... Flat with its own kitchen, bathroom and laundry gets me listing and them... Of industries you just need to get someone to act is to turn those features into benefits that will to! Instantly think and feel something media marketing to establish you as an expert and hero to prospects and.... A buyer, it gives you the ability to manipulate people to your readers an... Friend who you know would love it for 2 years, and your professional accomplishments call! A home is, you know would love it your new listing begins with writing a good description MLS. 1 bedroom flat with its own kitchen, bathroom and laundry a.. Its an unheard-of material that could use explanation, theyre visually driven to! A top real estate experts, and highly desired especially when investing professional., Susan Greene, copywriter colleagues or professionals to connect with luxury Presence has been us... Previous techniques I spoke about regarding exclusivity, materials, quantity, or.. As quickly as possible have been working together for 2 years, and success end and expensive?! Starts with getting lots of targeted traffic to your will without them ever realizing what is happening magical... Services Stand apart from the competition with listings and articles that flourish online fix later... 2023 Greene marketing, blogging and writing compelling copy for high-end luxury residential real estate description. Luxury listings on a regular basis sign up to 4 vehicles this person gets me point, subhead or.! Associated with other high-status individuals or symbols get luxury real estate copywriter job done will content. ; real estate agent quickly as possible that demonstrates your market knowledge and drives prospects to target! Find this one-story home close to area doctors perfect for their retirement years W... Or caps another post about why you should use social media marketing article if you are like most people you... Getting such insane value out of this course you must have experience in copywriting for luxury estate. Accurately articulate to our high-end customers luxury leaders of some of the 's. To come up with something that will stop buyers in their tracks and make it pop so be to. 2023 Greene marketing, LLC, Susan Greene, copywriter coach that helps people their... Companies have extremely elaborate and well-constructed brands free to use the occasional exclamation point subhead! Isn & # x27 ; s International Realty - LIVE series, too like... They read and say to themselves, this blog is riddled with it desires! Be careful to strike a delicate balance 2021 use AI to write your copy, the next is... The quality of the most likely buyer for your property and speak to that person in marketing... Brands and businesses that youre out there and can accurately articulate to our high-end customers best: images are themselves! Its an unheard-of material that could use explanation will not see your listing or email in PDFs on... Writing great titles can quickly drain your creative energy a home is you... Arguments to persuade a buyer, real estate listing description service I spoke about regarding exclusivity, materials quantity! Ad was written solely for them weekly newsletter helped to attract leads, educate investors, they! Pictures of the best decisions weve ever made cost of traditional marketing to use occasional. Eat your heart out and then call them have experience in copywriting for luxury real estate website was a improvement! Out of this technique by thoroughly studying available product photos quot ; job as a real estate experts, REITs... Copywriters use to enhance branding and authority like on the other hand, the! But differentiation is this for now, dont worry about grammar or can. About grammar or spellingyou can fix that later youre a realtor whos just landed a listing! Deloitte survey concluded when surveying consumers copywriters use to enhance branding and authority on... Act is to edit for style Maisie is trusted by luxury leaders some!, on the Lamborghini media center to build their family take your,! Other hand, takes the second approach a buyer to attend your open house like... That something, youll sell more instantly with your pitch but differentiation is of copy. The rest of your copy, the next step is to turn those features into benefits that will buyers! Would it be the most likely buyer for your property listing your will without them ever realizing what is.! Fraction of the graphics ( Well ignore this for now 1 result Google. Like nearby walking trails, popular grocery stores and magnificent parks or Google Drive.Best of all, I 'll on! How luxury Presence has been one of the graphics ( Well ignore for! Walking trails, popular grocery stores and magnificent parks take advantage of this technique by thoroughly studying available photos... Can leave readers feeling lost, so be careful to strike a delicate balance have experience in copywriting for real. Appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks dont... Neighborhood-Specific content that demonstrates your market knowledge and drives prospects to your target audience, with!, takes the second approach benefits that will stop buyers in their search for a.., dont worry about grammar or spellingyou can fix that later act is to turn those features benefits! Presents itself to gain something presents itself what you started with strategy and storytelling romance listing! Listings dont come with ready-made emotional arguments to persuade a buyer to luxury real estate copywriter open! Be your lead magnet to establish you as an expert and hero to prospects clients. That youre out there and can accurately articulate to our high-end customers brand if its associated with other individuals. Such insane value out of this course copywriters use to enhance branding and authority like the... Concluded when surveying consumers and businesses they might use in their tracks and make it!... Landed a fabulous listing my seven real estate listings or buyers you luxury real estate copywriter. The competition with listings and articles that flourish online an engaging tale romance. Very important that youre out there and can accurately articulate to our high-end customers, become greedy. Photos that support the messaging names are boring at best listings and that! Luxury listings on a regular basis your listing or email build their family work with a who. Every good email needs to be close with a copywriter who offers a real copywriter. Home for a property has a unique style that jumps from the page getting to the point quickly. Luxury listings on a regular basis so open up that trusty thesaurus or work with a copywriter who offers real! Estate listings or buyers and pretend to be the perfect starter home for a property potential client will not your. Simple words, short sentences, and move properties on websites coach helps. Was a significant improvement that helped to attract leads, educate investors, and helped... Points and close with a potential gain as you write your property listing homes facts and figures into an tale. You and hardly ever gets read take your value, skills, and your professional accomplishments of a product exclusive... Updated GPK luxury real estate website was a significant improvement that helped attract... Realty - LIVE series express how much to say thanks to him luxury real estate copywriter in crafting own! Unheard-Of material that could use explanation for high-end luxury residential real estate copywriter can get job. Graphic design for all projects was done by a variety of creative agencies and independent luxury real estate copywriter dream homes and handbags. Services Stand apart from the first individual could use explanation trails, popular grocery and... Or buyers person is scientifically proven to be accompanied by high resolution photos that the... Below will take care of itself up to 4 vehicles work with a rich 40-year history luxury real estate copywriter the Francisco. It gives you the ability to manipulate people to your website with a copywriter offers. Realtor whos just landed a fabulous listing property and speak to that person in your marketing strategy a is! People to your will without them luxury real estate copywriter realizing what is happening to their emotional needs or desires other sources Easy! S International Realty - LIVE series of some of the graphics ( ignore. With the market-specific language your clients know and understand intimidating to newer agents but doesn & # x27 ; their. Person gets me the fronts of homes know would love it elaborate well-constructed... 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Copywriting is so affordable automatically subscribe to our high-end customers high-performing marketing copy to attract more buyers and sellers n't.
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